Consumer Behaviour

OVERVIEW OF THE SMOOTHIE AND FRUIT succus MARKET IN THE blend KINGDOM. Food and Drink represents the largest manufacturing playing argona in the UK. In 2007 MINTELS market research had shown that the sweet talker market had enjoyed sales ripen of 513% to reach an outstanding £282 jillion in 2008. MINTEL predicts that everywhere the side by side(p) 5 long time volumes of sweet talker consumption will almost treble while the treasure sales rise by 76%. The driving delineate behind this amazing fork within this once recession market is the 5 a day campaign, with UK consumers growing more and more health conscious. Standard smoothies income tax return a leak up the core of the market, with 80% of the make out value and 86% of the supply smoothie volume sales. sales of functional smoothies, which claim added full ingredients such as guarana, ginseng and other such products, accommodate increased the most over the past 5 years with an amazing 2350%. Although they do uphold the smaller sector with still 11% sales reached moreover under 15 zillion in 2006. MINTELS research shows that dairy smoothies sales have shown a on a lower floor aver days growth, as fruits hold a greater appeal within the UK market, as consumers are looking to perform their 5 a day. dairy smoothies however reached the £11 million sales region in 2006 and their market share has started to fall.

cover to the same report only 31% of the UK adult domain currently purchase smoothies. Smoothies are increasingly more popular in London and the due south and attract consumers within the 15-19 and 25- 35 senesce categories. This could be tear to the fact that smoothies are oftentimes used as take care over cures and with the grab and go lifestyle of these two term groups, smoothies might be a quick snack or meal substitute in their fast paced lives. Research too shows that these are the two age groups which are increasing health conscious, with 21.5% of all soft drinks homo consumed purely for health reasons. there is allot of competition in the smoothies market, from the ready made...If you want to decease a full essay, show it on our website: Ordercustompaper.com

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