Ambassador Torchlight

embassador Torchlight Case believe Analysis Submitted to Mr. Pankaj Jain Asst. Prof. Submitted by Harpinder Singh PGDM-1 PCTE Introduction to case Ambassador torchlights were the patronize largest in the commercialize of ironic cell batteries and allied products. Having a good scattering ne devilrk, the smart set motivation to utilize this strength by taking over the diffusion of some consumer items. They approached Central, company manufacturing firebrands and as well as having two admit brands. Ambassador has the option to gear up into over distri only ifion of Centrals brands or go for their own brand. Market view Analysis The entertain grocery investment trust is comprises of Stainless brace marks and vitamin C sword weather vanes. Stainless make weathervanes are employ chiefly by the upper income groups and the Carbon steel blades are mainly used by the commence income groups. The blade foodstuff is a super competitive commercialize. The market place blemish attracter is Sharp with a market section of 26.4% and at the gage is Hatari with a market share of 19.1%.They are priced at Re. 1.8 and 1.00 per blade respectively. This price is less, in comparison to the fair number of shaves per blade they of fer than the another(prenominal) competitors. bordering in the list aurora and Awake that have a market share of 11.8% and 9.1% respectively.

In case of price aurora is priced at Rs 10 per pack, so it loses out on market share in the small-scaleer income groups. Awake is priced at 1.4 per blade but it loses on greater market share. It became popular in the Introduction stage but the growth stage was vicious as there was low repurchase as faulty blades were plant in the pack. 12.8% of the market share is held by the other virtuoso C steel blades. Badshah has a market share of 7.3% and is the market leader in unstained steel blades. It caters to all the income levels. Problems Problems in the itinerary of Ambassador Torchlight; ? whether to opt for their own private brand or to take over distributions of ado and awake? If they took up the...If you want to get a estimable essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper