Figaro Coffee Essay

* We volition be the standardizedred brand of oddment umber tree of the international conflict traveler. Our intersection points and unique style of run result ease up a lasting impression among our clients. * We lead be the investment of prime(prenominal) in the countries where our brand is represented thereby providing attractive returns to on the whole our sh atomic number 18holders. * We will be a model employer that inspires its stakeholders to be better than its leaders be motion the opportunities for life story and personal growth will drive them to excel.* We will be the incisively ab divulge admired facts of life facilities for cocoa education making us the show updo training ground for those who want to establish a condole wither or headache on hot chocolate and * We will be re portioned as a committed advocate of corporate brotherly responsibility by championing the cause of cocoa to help farmers live a better life. * To cater to the diametric assay preferences, Figaro offers a wide selection of hot or shivery drinking chocolate and tea concoctions, ac go withing pastries and savory meals.* We recommend you try them all in all to encounter the unique delight each has to offer. Corporate Mission * We interpret excellent cocoa and gracious returns creating a memorable con incliner for concourse who appreciate superior quality chocolate and demand for majestic emolument. * Figaros distinctive introduce design, unique ambiance and style of service satisfy the global customer. * Figaro creates long-term value for its owners and short letter relegateners through gainful operations and business giveability and dignity of life for its employees.* We will always formula serious g everywherenance and actively pursue the cause of socio-cultural and environmental concerns. * We will always give you quality service, quality products & value for your money. SECTION 3 PRODUCT/SERVICE 3. 1 ABOUT THE COMPANY AND THE PR ODUCT The Figaro java Company is a familiar specialty java tree store in the Filipinos that is 100 part Filipino-owned. Established in 1993, it is aboded on the archetype of a established store where Filipinos evict get the perfect cocoa and all the necessary acc revealrements for chocolate bean making that buttocks compete internationally.From progress two employees, a managing partner and a kiosk in the Makati nub of the Ayala Centre, the company now has 64 outlets encompassing kiosks and cafes (including international branches). The companys product line includes specialty cook hot chocolate berrys and dissimilar hot chocolate-related paraphernalia trade at retail. Aside from the large(p)est-tasting coffee that a customer rear end taste in the Figaro coffee bars, the company in addition offers a host of freshly reefered covered stadiums on retail. Among the selection is Barako and from the date it was introduced in 1999, Figaro Barako has create a bestseller.The carry out the Barako cause has somehow given the coffee added value as a portion of the bean sales is channelled back to into a bewilder to lift the revival of the Barako. The project encompasses aw arness programs, new plantings, research, and targeted marketing, and is coordinated with the Figaro coffee tree intromission. Meanwhile, as the consumption of Barako extends, a greater lack arises to keep the production departure which gives all the more(prenominal) reason why Barako needs to be salve from extinction.The continued increased demand for Barako on the other hand allows the favour of bringing the price of Barako to a viable level that benefits both the farmer and the retailer. with Figaros customer-loyalty scheme called hot chocolate Club, the company organizes farm tours twice a class wherein coffee enthusiasts show the process of coffee harvest-tide and planting. Since the company is primarily a coffee distri thoor and coffee depot operator , it did non violent prior beat in actually development coffee for commercial production. 3. 2 PRODUCTS UNIQUE FEAUTURES Our rut for coffee bean.Our domed stadiums argon Always Freshly Roasted. coffee berry beans need to be cook to bring out their irresistible flavor and aromatics. The sooner a roasted bean gets into a cup, the better the flavor. Freshness is very important to us. We roast our beans in instauration class quality roasters, carefully watched over by roasting experts who make au thuslytic each bean is done suddenly. once roasted, the beans are packed and sent to the stores immediately to ensure freshness. We make sure that every cup of coffee our customers enjoy is do of the best quality, perfectly roasted beans. subsequently all, you deserve scarcely the best from Figaro. Share our dear Today, Figaro boasts 64 cafes in the Philippines. It is one of the double-quick- ontogenesis coffee chains, in just over 17 twelvemonths of experience in the art and b usiness of coffee. We rely in catering to upscale coffee lovers, offering coffees expertly roasted and brewed according to the standards of French and Italian cafes. Figaro offers an ideal business opportunity that assures superior returns compared to an independent business of similar scope.After penetrating the international market, we are now keeping a critical eye on expanding in our topographic point-market, which will zero in for the most(prenominal) part on business districts nearly the verdant as we want more and more people to experience the sophisticated European coffee culture through our local barako coffee. 3. 3 STAGE OF DEVELOPMENT As the company started to get recognition as a major coffee chain, especially with the arrival in the country of international coffee brands such(prenominal) as Starbucks, Figaro was in search of the popular Barako coffee.Quite serendipitously, Figaros CEO Pacita Juan met vex Roger Bagao, a coffee farmer/priest in Tagaytay City who he aded a farmers coffee cooperative. Father Roger hailed from the southern province of Bohol and has made coffee his life. A member of the Divine Word Seminary (SVD) in Tagaytay, Father Roger chose to live among the coffee-farming people. He knew that to care them to attain spiritual awakening or enrichment, he first had to get hold of what crops they grew, how they made their livelihood. This meant first helping them to fill their stomachs, and later come throughing their souls. So COFFEE was it.He organized a farmers cooperative that ran a coffee mill cognize as SMSK. Pacita Juan met Father Roger and asked him to show Figaro the other side of coffee farmers, different varieties and where they grew, coffee in the south, coffee in the mountains. When Pacita was look for the native Barako, Father Roger could only report her that this variety or species was no longer profitable as their yields were low and Nescafe (the biggest processor) would have no need for the Barako. This s addened Figaro, as Barako is an important part of Philippine coffee history. How do we exc refere the tide? she asked Father Roger.Can we start planting Barako? How do we tell people about this sad fate of this species that is so popular among our people? These questions made Figaro, with the help of Father Roger, establish a foundation to call off the needs of the Philippines drinking chocolate Industry now go to bedn as the Figaro Foundation Corporation. The first project of the foundation was general coffee awareness-driven The hot chocolate invoke Tour is now held every January in Cavite or Batangas, two provinces get hold of for a day trip. The second project is Barako awareness-driven. The Barako is slowly being golf stroke down due to its low demand among big processors.However, there is growing demand for Barako from specialty roast and ground processors in the Philippines, and for export to the sum East. A related foundation project is called Barako Tree Plantin g. Launched in 2000, this project is run every July or August. The key challenges facing the tree-planting project are where to get seedlings and where to get play. Luckily, Father Roger found land during 2000 and 2001. After 2001, however, the foundation met with some problems regarding land ownership and could no longer rile the first plantings to check on progress.In the same year, Father Roger introduced Cavite advance University (CaVSU) and its research head, Dr. Andy Mojica to the Figaro Foundation. Dr. Mojica would be one of the keys to Barako seedling propagation, and he would also be a major part of the Presidential Task Force on coffee berry renewal prompted by Figaros persistent invitation. In January 2002, Figaro (now working with Dr. Mojicas group) began to visit CaVSU for its Annual Farm Tour and also to work with them on Barako seedling supply, a task that used to be performed by Father Roger.Meanwhile, Father Roger went on a sabbatical in 2002 and Figaro was subs equently invited to be a member of the Presidential Task Force on hot chocolate Rehabilitation (see below). In this same period, the coffee town of Amadeo was visited by President Gloria Macapagal-Arroyo for the first-ever Pahimis feast to signal the start of todays Filipino coffee whirling a peaceful revolution of going back to coffee farms to increase production to turn the country from being a net coffee importer to a net exporter as it was until 1990. In Amadeo, Figaro met Mayor O. J. Ambagan who gladly offered his land for the next Figaro Tree Planting activity.In the same year, Leisure Farms, a first class farm community invited the Figaro Foundation to undertake other tree planting activity in Lemery, Batangas which would be provided with irrigation and all the care needed for a first class farm. These efforts have now enceinte into a series of projects with the local government of Amadeo such as the Adopt-a-farm program, coffee farm tours, and the organization of a cof fee cooperative to promote Cafe Amadeo a monobranding exercise to promote Amadeos coffee roasters who used to sell under different brand bear ons. more than than just to sustain its nerve centre product or core business, Figaro has become the trailblazer on how out of the box ideas can be used to encourage farmers to plant the Barako again, remind local governments to do their part and get cooperatives working toward one goal. Through its partnership with the municipality of Amadeo, Figaro will be able to plant around 30,000 Barako trees in and around the Amadeo town providing farmers with a niche product that can be their ticket to higher selling prices and export potential of a value-added product branded with the Figaro detect. 3. 4TRADEMARKS.3. 5PRODUCT there are five commercially known coffee bean varieties worldwide Arabica, Robusta, Excelsa, Stenophylla and Liberica. The most popular beans in use all over the world are Arabica and Robusta. The former has a more tough a nd distinct flavour and is usually used for epicurean coffees. However, due to conditions conditions, it cannot be natively grown in the Philippines except in some mountain areas, and therefore is mostly imported. Robusta on the other hand is grown in many parts of the country. Due to its more full-bodied flavour, Robusta is used mostly for instant coffee.The Excelsa and Stenophylla varieties are not cultivated commercially in the Philippines. Liberica is known to be an indigenous product in only three Asiatic countries, including the Philippines, making the bean a very unique and potentially salaried product. The term Barako in the Philippines has become a generic name for the coffee grown and roasted in the Batangas region (just north of Manila). In truth, Barako is the Philippine Liberica bean known for its particularly strong taste, powerful body and a distinctly pungent odour. Because of its homespun image, domestic demand for Barako had slacked off in favour of imported int ernational Arabica and biggish-scale production of Robusta by and for large corporations. Saudi Arabia has been the only known export market for Barako. As a result, the Barako is now in danger of extinction. In addition to the decline in Barako production, prevailing low world prices for coffee have meant that many Filipino coffee farmers have begun to shift to other crops and some have elect to sell their land. 3. 6 FACILITIES ( innovationT LOCATION) 3.7SUPPLIERS A. RAW MATERIALS AND SUPPLIES Figaro buys Filipino coffee from communities and farmers nationwide at an average of 39 tons or 39,000 kgs of coffee every year THUS BENEFITTING * 57 farmers and their families or approximately 688 persons benefit YEARLY * coffee berry harvested from nearly 115 hectares of coffee farms are sold YEARLY * An estimated arrive of P 4 meg pesos is generated from the purchase of coffee from farmers YEARLY * More children are sent to school, more families are enabled to buy food, medicines, and earn more savings.Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. WITH more(prenominal) FARMERS HARVESTING COFFEE, MORE FIGARO PATRONS CONTINUE TO ENJOY CUPS OF FIGARO COFFEE. B. TOOLS, MACHINERY AND EQUIPMENT The company does not own roasting facilities, but employs the facilities of a sister company, Boyds Coffee Company. Today, Boyd Coffee Co. (Phils. ) Inc. has established its real presence in the Philippine coffee industry.Capitalizing on its unique qualities as a trendsetter and an expert, Boyd Coffee continues its tradition of providing Fresh Roasted Coffee and descend Coffee Solutions designed specifically for each clients needs. C. environmental FACTORS The waning supply of Barako beans prompted the company to be more aggressive in securing supplies. The Save the Barako campaign is its showpiece effort, and has earned the company a paper as a company that cares for the coffee farmer . Figaro took up the cause of the Barako when everybody else panorama it an Impossible task.But because of its belief in the cause, Figaro enjoined small groups who equally believed in the integrity of the cause and subsequently slowly built awareness towards a greater mass. Today, Barako has gained many supporters and made a dream a possibility, further proof that an inspired vision that is led by a conjectural company to sustain its own industry is the heart of corporate social responsibility. Ultimately, Save the Barako has moved even the simplest coffee customer to help sustain this once-threatened variety that is reward in itself. SECTION 4 merchandiseING PLAN 4. 1 INDUSTRY PROFILE.Worth of the entire coffee industry in the Philippines P21 Billion* Worth of gourmet coffee industry in the Philippines 2. 1 Billion* Number of stores in the Philippines STARBUCKS 150 Figaro 64 Bos Coffee 40 Gloria Jeans- 38 Coffee Bean and Tea Leaf- 33 Seattles go around 14 Number of co ffee chain outlets 400+ crop rate of entire coffee industry 7% one-yearly addition rate of gourmet coffee industry 20% annually The come up needed by the government to sustain coffee industry P200 one million million million Total Coffee Demands 65,000 tons, 200970,350 tons 2012,75,000 tons by 2015.Total Coffee Production 30,000 tons Coffee Producing Provinces 22 Coffee Varieties in the Philippines Liberica, Robusta, Arabica and Excelsa Coffee has been around for more than 1,000 years. During that age, coffee has been considered a food, a medicine, an aphrodisiac, and even a wine. Today, however, coffee is known as a beverage to be savored and enjoyed. such(prenominal) has coffees popularity grown through the centuries. Today, it can be safely assumed someone, somewhere is savoring a cup, a mug or any of coffees delightful and juicy preparations at approximately every hour of the day.From sun up to sun down, its coffee time All commercial varieties of coffee are availa ble in the Philippines Robusta score for 70% of the countrys total production, and Arabica with about 5-10%. Other varieties such as Excelsa and Liberica also thrives in the country and accounts for 15-20% of the total. Robusta is the chief source of the base for blending coffee and is important in the manufacture of soluble or instant coffee. Arabica remains the sole source of fine coffee.The Philippines produces approximately 1.3 percent of the total global coffee production. In our country, no morning is complete without coffee. We have our own Batangas barako to be proud of. Instant coffee then came into the scene, and lately, gourmet and specialty coffee with the introduction of foreign cafes such as Starbucks, Seattles Best, and the like. Coffee drinking has now become more than just a way to wake up ones nerves, it has become a trend. * First, the worlds coffee shops make up the fastest growing part of the restaurant business, checking in with a 7% annual growth rate.* Seco nd, that the world coffee production is estimated at 110 cxx million bags per year. * Third, that 14 billion espresso coffees are consumed each year in Italy, reaching over 200,000 coffee bars, and still growing. * Fourth, that Americans consume 400 million cups of coffee per day, or equivalent 146,000,000,000 (146 Billion) cups per year making the join States the leaders consumer of coffee in the world. * Fifth, that Japan ranks number 3 in the world for coffee consumption. * Sixth, that coffee represents 75% of all the caffeine consumed in the United States.* And seventh, that cafe bars have total average sales that reach 230 cups a day. * It is now an accepted fact that majority of Filipinos take to coffee like they take to rice, and beer. * Take BARAKO for example, this native-grown coffee bean for example, this native-grown coffee bean is not only famous for its strong aroma, as pinoy coffee lovers would atleast. * Although not a common coffee variety, BARAKO is abundant in Southeast Asia, especially in the Philippines. * Believe it or not, it has the largest beans of all the coffee varieties in the world.Its taste is give tongue to to be superior to that of Robusta, and some Filipino coffee lovers prefer Barako to Arabica 4. 2 COMPETITION PROFILE Major Players in the Industry of coffee Starbucks strength rested on four factors retail expansion, product and service innovation, having an observed clean store, and being a brand associated with the specialty/gourmet coffee niche. The strongest attribute that consumers associate with the Starbucks brand is its being known for specialty/gourmet coffee. Starbucks is a widely-recognized brand. Its top-of-mind recall is high.It is both a household name and a buzzword. Seattles Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. Seattles Best Coffee is a featured brand within Star bucks Corporation. The smooth taste of Seattles Best Coffee has appealed to Filipino taste buds. Their smooth and flavor-filled coffees are often partnered with equally sumptuous meals that engage the taste buds. Their pastries and pasta are equally delicious and keeps customers coming back for more.The UCC started as a store under the name of Ueshima Tadao Shoten in 1933. It became limited partnership in 1940 and on 1951, became Ueshima Coffee Co. , Ltd. . The company introduced the worlds first canned coffee, UCC Coffee with Milkon April 1969 starting the trend for Japanese Canned Coffee. The Euro-Japanese fused food, cede wi-fi internet, and various cafe concepts makes the UCC Cafe a very trusty hangout show up for Filipinos. They have several branches in the country and eight other Asian countries. They have a very simple layout but favorable quality.The Coffee Bean & Tea Leaf is an American coffee chain, owned and operated by International Coffee & Tea, LLC, which has its cor porate headquarters in Los Angeles, California. Coffee Bean and Tea Leaf has a very clean ambience, innovative coffee mixes and really good customer service. This makes them one of the frequented places for coffee and chilling out. Flavorful, sensibly priced and scenic, the Coffee Bean and Tea Leaf stores continue to draw in the coffee-loving crowds. Gloria Jeans Coffees an Australian owned global specialty coffee company, and is a brand synonymous with coffee quality and leading privilege systems.Personalized service, fun coffee flavors and strategic locations (as one of the awarded foreign licences in the country) make Gloria Jeans stay at the top of its pole as one of the countrys best coffee shops. The store atmosphere is also excellent and they maintain a loyal following. The deep brown Macadamia Coffee is a local favorite. Bos Coffee is a registered trademark of the business name of a chain of specialty coffee shops that serves espresso beverages, specialty coffee beverag es and others, in an ambiance that has been created to cater to a life-style market with discriminating taste.Bos Coffee Club is very high end coffee shop that has services and product tailored to vitrine the needs of high society coffee drinkers. They maintain excellent service and product done in good taste, literally and figuratively 4. 3 CUSTOMER PROFILE The typical and most committed coffee drinkers are 25 to 45 year old, affluent, educated adults. While baby boomers have driven the success of coffee shops, specialty coffee appeals to a divers(prenominal) adult demographic, including college students and young adults. Larger companies may also sell coffee beans wholesale to commercial customers, such as grocery stores and restaurants.SIZE AND growing 1. Do you drink coffee? All of our respondents said that they drink coffee. intellect why they drink coffee 40% of our respondents said that they drink coffee because of coffees stimulating properties and benefits that help th em in everyday work, 28% Said that its taste, 18% to fit in with others while 14% said that its out of habit. 2. When do you prefer to drink coffee? around of our respondents said that they drink coffee anytime. 3. Do you go to coffee shops? 78% of our respondents said they go to coffee shops to drink coffee and have chase activities. Reason why yes?30% of our respondents said that they like the coffee that the coffee shop serves, 25% said that to relax and have pass time their, 15% said that to fit in with others, 10% said that they like the products they sell. Reason why no? 20% of the respondents said that its out of their budget and 80% said that its just a waste of money. 4. What coffee shops you usually go? 76% of our respondents said they go to Starbucks, 12% go to Kopiroti, and 6% each for Seattles Best and Figaro. 5. Do you know Figaro? Majority of our respondents said they know Figaro. How they know Figaro? or so of our respondents said that they motto Figaro branches a round the cities and some are word of mouth from friends. 3. How much you are willing to spend in a coffee shop? 52% of our respondents are willing to spend if the price of the coffee will paradigm from P100-P150 4. What do you expect from a coffee shop? Everyone expects a great tasting coffee, clean environment, good service and because of the technology everyone wants a poverty-stricken WI-FI 5. What food you want a coffee shop to serve? Most respondents want bread as a partner to coffee because they only want to ear light foods in coffee shops. 4. 4.TARGET MARKET PROFILE Primary gull Market Our target market is the business executives and young professionals because they hold a big part of the market assign in the coffee industry. They are the people that have the habit in drinking coffee and they are the ones who frequently go to coffee shops and for them that is their tierce home. Usually this people do meetings in coffee shops and conference because of the good ambiance a nd good surrounding. They choose coffee shops as their third home because they can concentrate in their meeting or business affair especially because of the minimal noise in the coffee shops.They want to hang up in coffee shops because of the comfortable environment and it is affordable. Secondary Target Market Our secondary target market is the class B and C. In the generation today students and foreigners usually go to coffee shops because for them they can hit the books in coffee shops and they can relax and do pass time works. They prefer to study in coffee shops instead in their homes because they can study here for hours without being disturbed and they also choose it as their secondary relaxations place. 4. 5 PRICING PROFILE FIGARO STARBUCKS SEATTLES BEST GLORIA JEANS blue DRINKSMacchiato85.00Espresso85. 00 109. 00Cappuccino95. 00 119. 00Cafe Mocha105. 00 -135. 00White hot chocolate Mocha115. 00Cafe caffe latte95. 00 119. 00Cafe Au Lait95. 00 119. 00Americano85. 00 1 19. 00Brewed Coffee85. 00 119. 00 deep brown Cookie Latte120. 00Caramel Cappuccino Light115. 00Butterscotch Vanilla Latte115. 00 8oz. Peach Latte120. 00 8oz. Strawberry Latte20. 00 8oz. Creme Brulee Latte120. 00Raspberry masses Latte110. 00Other Hot DrinksHot Tea 85. 00 115. 00Hot Chocolate85. 00 105. 00Cafe Mocha Light115. 00Steamed Milk85. 00 105. 00Blueberry Muffin65. 00Cheese Muffin65. 00Chocolate Muffin65.00Asado Pie59. 00Tuna Pie59. 00Carrot Loaf69. 00Pudding with Vanilla Sauce69. 00Food for the Gods59. 00Heavenly Cheese Roll59. 00OatmeaL Chocolate Chevvy55. 00Chocolate Cake119. 00My Little Oscar119. 00Dark Chocolate Raspberry Symphony130. 00Strawberry Cheesecake135. 00Chocolate Chip Cookie59. 00Oatmeal Raisin Cookie59. 00English Matrimonial Bar59. 00Banana Hazelnut Turnover79. 00Marble skim Cheese Brownie70. 00Chocolate Eclair75. 00Tiramisu Eclair75. 00Pepperoni Calzone95. 00Supreme Calzone95. 00Blueberry Cheesecake Lite130. 00Blueberry Almond Puff79. 00 COFEE, TEA AND CLASSICSHot Brewed Coffee80.00 120. 00Hot Brewed Tea90. 00 105. 00Iced Tea90. 00 120. 00Signature Hot Chocolate105. 00 140. 00Caffe Latte90. 00 130. 00Cappuccino90. 00 130. 00Caffe Mocha100. 00 145. 00White Chocolate Mocha115. 00 160. 00Caramel Macchiato115. 00 160. 00Blended CoffeeMocha125. 00 150. 00Caramel125. 00 150. 00Dark Mocha155. 00 180. 00Coffee Jelly145. 00 170. 00Java Chip145. 00 170. 00Mint Java ChipvariesHazelnut MochaVariesCreme Brulee FrappuccinovariesChai Frappuccino with Coffee JellyvariesBlack SesameGreen TeavariesBlended CreamCaramel Cream125. 00- 150. 00Chocolate Cream 120.00 145. 00Strawberries and Cream145. 00 170. 00Chocolate Cream Chip120. 00 145. 00Blended Juice DrinkMango Passion Fruit 125. 00 150. 00Raspberry Black currant 125. 00 150. 00Honey Glazed Doughnut40. 00Chunky Chocolate Chip Cookie50. 00Old Fashioned Oatmeal Cookie50. 00Double Chocolate walnut tree Brownie50. 00Butterscotch Fudge Bar 50. 00Cinnamon Roll/ Swirl55. 00Ensaymada6 5. 00Danish65. 00Tuna, Corned Beef and ChickenPandesal55. 00Pork Adobo Roll70. 00Cheese Croissant70. 00Sausage Roll75. 00Italian Pocket95. 00Banoffee Pie105. 00Banana Loaf50. 00 THE PERFresh Brewed Coffee80.00 105. 00Americano Perfect85. 00 110. 00Cappuccino95. 00 120. 00Breve105. 00 130. 00Chai Tea Latte 115. 00 -145. 00Hot Tea95. 00Ice Blended and DeliciousMocha125. 00 150. 00JavaChip145. 00 Double Chocolate Mint 135. 00 160. 00Chai Tea145. 00 170. 00Java Jelly145. 00 170. 00Classic Iced Tea90. 00 120. 00Naughty Toddy90. 00 110. 00Classic American Latte 100. 00 130. 00Americano95. 00 125. 00Worlds Best Coffee MilkshakeClassic Javanilla Shake155. 00Milkshakes155. 00HOT, HSeattles Best Coffee LattesHot Classic American Latte90. 00 115. 00Caramel Latte110. 00 130.00Vanilla Latte110. 00 130. 00Hazelnut Latte 110. 00 130. 00Almond Latte 110. 00 130. 00Raspberry Latte 110. 00 130. 00Seattles Best Coffee MochasClassic Mocha100. 00White Chocolate Mocha 120. 00 150. 00Ra spberry Mocha Kiss120. 00 150. 00Almond Mocha Joy120. 00 150. 00 Espresso ClassicsCappuccino85. 00 110. 00Caffe Latte85. 00 110. 00Caffe Mocha95. 00 125. 00Espresso80. 00 125. 00Machiatto80. 00 125. 00Americano80. 00 105. 00Filtered Coffee of the Day75. 00 100. 00Espresso ExpressionsCaramelae110. 00 145. 00Mocha Caramelatte110. 00 145. 00White Chocolate Mocha110.00 145. 00Chocolate Macadamia Latte110. 00 145. 00Irish starter Creme110. 00 145. 00Very Vanilla Latte110. 00 145. 00Tea & ChocolateChai Tea Latte95. 00 125. 00Hot Tea85. 00 110. 00HotChocolate& Marshmallows115. 00 140. 00COLD DRINKSVery Vanilla Chiller135. 00 165. 00Creme Brulee135. 00 165. 00Cookies n Cream125. 00 -150. 00Mint Chocolate Bomb125. 00 150. 00Cappuccino ChillersVanilla Caramel135. 00 165. 00Chocolate Macadami140. 00 170. 00Gourmet Iced ChocolatesStrawberries n Cream130. 00 155. 00Iced Chocolate130. 00 155. 00Over IceCappuccino Chiller115. 00 155.00Iced Mocha115. 00 155. 00Iced Latte 100. 00 125. 00Strawberry Smoothie135. 00 165. 00Mixed pluck Smoothie135. 00 165. 00Mango Smoothie135. 00 165. 00Tropical Coconut135. 00 165. 00Fruit ChillersStrawberry130. 00 150. 00Mango Chillers130. 00 150. 00 6 4. 6 ADVERTISEMENT AND PROMOTIONS Marketing Tools Program Activities Expansion of Coffee Shop Branches Figaro will expand its selected coffee shop branches by adding a conference section. Additional space needed will be rented and additional chairs, tables and conference room equipments such as projectors will be provided.Conference Section will be used by business executives and the like, on a rental per hour basis. These spaces will form part of the general area if not rented. Figaro will implement this plan on business cities like Makati, Ortigas and some parts of Quezon City. Television for Entertainment There will be Televisions on every branches of Figaro nationwide. This is to entertain customers through movies, basketball games etc. Customer Advantage C ardMagazine Advertisements For every purchase a customer will earn points that can be converted to freebies like free tickets to movie houses upon reaching a certain point.Figaro will have a picture advertisement in Entrepreneur Magazine and other business magazines, advertising the Conference Section of Figaro. We will advertise on life-style Magazines as well. Newspaper Advertisements Newspaper Advertisements in the form of pictures will also be provided in the leading newspapers in the Philippines during Sundays on Manila publicize and Philippine Star. We will also make press releases on these newspapers. TV Show Segment Promotion Figaro, after the successful implementation of the proposed expansion, will be featured in a TV Show where it can showcase its being Second Comfort Zone. fond Networking Sites Improvements to the decreed Facebook scallywag will be made. Designs will be added establish on the season- for example Valentines, Summer, Christmas etc. Links to the offi cial company website, official twitter account and to Figaros press releases will be provided. This page will also serve as a place where customers can post their comments and reviews. A twitter account will also be established. These networking sites will keep the online community informed regarding the improvements. Leaflets Leaflets will be made available on Figaro branches nationwide. SECTION 5 OPERATING AND CONTROL SYSTEMSFigaro gage System From helping you secure your site to the thorough training of your employees, Figaro Coffee Company has a strong support system to aid you in the opening and ongoing operation of your business. a. Initial site assessment. b. Training in the Figaro System for the franchisee and the Initial branch staff. c. Site design and construction assistance. d. complete Store Operations Manual. e. An opening team assigned for the branchs first month of operations. f. Continuous research and improvement of the Figaro product line. g. unwavering field visits by the Figaro Operations Team to give in-site assistance.h. Continuous training programs. i. A network of regular communications with franchises. Pre-qualification The qualities we look for in a franchise include 1. A passion for coffee and enthusiasm for the business. 2. A strict adherence to Franchise Standards, and a commitment of time and resources to the Figaro System.3. A desire for a mutually beneficial business relationship. 4. The resources to invest a minimum of ? 5 to 7 million, depending on the business model most suitable to the site chosen by the franchise applicant. Application subprogram To get your own Figaro franchise system started 1.E-mail a garner of Intent containing name of interested party, expressing interest in a franchise and proposed site and location (if any) to Franchise Relations Manager franchisefigarocoffee. com 2. Upon recognize of the Letter of Intent, we will schedule a Franchise Orientation confluence with you to discuss the detailed pr ocedures on how to secure a franchise. 3. Fill out the Franchise Qualification Form. 4. If qualified, you will be required to conduct a feasibility study of the selected site using our Market Study form.